https://www.nicework.in/finding-north-again daily 0.75 2021-06-29 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1595331457768-R9XZ3RVH0UOSUHPU5DSK/Finding-North-Again.jpg Finding North (again) https://www.nicework.in/contact daily 0.75 2026-10-14 https://www.nicework.in/make-them-care daily 0.75 2021-08-31 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1600244376248-P8M64J2OIEJFHCIN9REV/Jason+Tuohy-01.jpg Make Them Care Package Jason Tuohy https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1600244372290-KUUXGZZ5U38TFFB70YN7/Ross+Drakes-01.jpg Make Them Care Package Ross Drakes https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1600244400158-HOBF34CKP78YMWE52WPO/Shannon+Davis-01.jpg Make Them Care Package Shannon Davis https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596030294524-O4S8BDECQ6N8DTN5HXJH/image-asset.png Make Them Care Package - Why you should care? The medium is not the message. That next gimmick, the next social network, the next piece of shiny new tech — they work...for a month. Understanding what your company stands for, the dent it wants to make, and how best to share this with the world will stand you in good stead for years to come, if not in perpetuity. Clarity of Purpose has been shown to simplify decision-making, help companies pivot into new markets, inspire employees, connect with customers, and ultimately drive growth. It’s not a panacea for everything in business, but it is a tool to help you change the way you see your company and how to answer the challenges it faces. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596030964235-YVNVT7A04SV5OV5S7ZJS/Stories-01.png Make Them Care Package A bulletproof messaging framework provides you with a yardstick for every marketing, PR, and sales campaign your business undertakes. If it doesn’t fit the framework and feed into your greater purpose, it won’t help you build your positioning. Crystalise your messaging and find signal among the noise. People don’t connect with facts, we connect with stories. In a world where every brand promises the best and customer’s bullshit meters are finely tuned, where sales are made on features and facts, your company has the opportunity to be different, to create something to remember and share. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596011323107-7T3131WG97OIKNCY9IGA/Nicework-Becoming+Purpose+Driven-What+you+get-Wht-03.png Make Them Care Package - What you get A workbook for you to capture your thoughts A PowerPoint / Keynote presentation that lands the importance 
of purpose for your team and allows you to easily share 
your message with them A facilitator’s guide that provides easy to follow steps Step-by-step instructions A summary and worksheet of the Purpose and Brand Impact Models Some icebreakers to use for interviews and in introducing 
your Brand Impact Model https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596798032303-902U998GKVJLRIPF03D9/Nicework-Become+Purpose-driven+Course-Jason+Tuhoy-01-01.png Make Them Care Package https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596718859439-9YQKZ5OE1SCSHJW36KZK/NW-Becoming+Purpose-driven+Course-Jason+Tuhoy-01-02.png Make Them Care Package https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596718891155-0ZCBSLRMQCJ55XYG44RK/NW-Becoming+Purpose-driven+Course-Jason+Tuhoy-01-03.png Make Them Care Package https://www.nicework.in/purpose daily 0.75 2022-01-06 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596027604676-1BSZAAEU0STSV2IB5NIT/NW-Becoming+Purpose-driven+Course-Ross+Drakes-02.png Become Purpose-driven - Why should you care? Use Purpose to grow your brand, motivate and measure your team, guide your product development and define your audience. It is a way to connect on a deeper level with the people you serve and pivot when your market becomes saturated, commodified, or begins to shrink. First brought to prominence by Simon Sinek in his TED Talk How great leaders inspire action, Purpose has been shown to be a phenomenal tool to create intention — helping companies survive trying times, grow rapidly, inspire employees, shift their focus, or move into entirely new markets. Companies the world over have seen success in using Purpose as a core element of their strategy, from small, owner-run businesses to global giants like Discovery and Mars Petcare. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596027580399-9EKFOYBCX0U3W6C96BSZ/NW-Becoming+Purpose-driven+Course-Jason+Tuhoy-01.png Become Purpose-driven Understanding why your company exists and the dent it aims to make in the world can give employees a reason to wake up in the morning and provide an anchor in uncertain times. It can be used across entire companies to drive toward a common goal and it can provide autonomy to departments and individuals, allowing them to find solutions that align to your Purpose. When paired with impact (the dent you make in the world), Purpose becomes a self-fulfilling prophecy — where the impact created by acting on your Purpose feeds directly back into that Purpose, supporting the claims that your brand makes. We say Purpose defines your impact, and impact rewards your Purpose. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596028121696-SHMKM8WK5T36QUUZEUCK/Nicework-Workshop-Basalt.png Become Purpose-driven - As a leader in business, you have an opportunity to be intentional about the way you affect the world around you. Are you making the most of it? If you could help your employees and customers find the signal through the noise, why wouldn’t you? Also, you might actually make the world a slightly better place. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596011413071-KI4SKUFKXWN7AQDTQWYF/Nicework-Becoming+Purpose+Driven-What+you+get-Wht-03.png Become Purpose-driven - What you get A one month intensive online version of Nicework’s Purpose finder workshop Lifetime access to the course videos and support materials Access to a peer Slack group 3 live zoom calls and lectures from leaders in this space A workbook for you to capture your thoughts A summary and worksheet of the Purpose Model A facilitator’s guide and presentation that provides easy to follow steps to deliver your own workshop A PowerPoint / Keynote presentation that lands the importance 
of purpose for your team and allows you to easily share 
your message with them https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1600245490811-FHE8ECM4U0V12ZARLS7Y/Ross+Drakes-02.jpg Become Purpose-driven - Founder & Owner, Creative Director, 
 Public Speaker https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1600245522858-08T2JAOL5T7UWCXFGD6E/Jason+Tuohy-02.jpg Become Purpose-driven - “Care, to me, means action. When people care about something, they are moved to act. How much do they care? What is the solution? How simple is it for them to act?” – Jason https://www.nicework.in/impact-model daily 0.75 2021-06-29 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596028356078-MAB17RQR1NOFQRA04JGE/CDSF8813.jpg Build your Brand Impact Model - Why should you care? Take Purpose a step further — across the Give-a-Shit line — to clearly communicate why your company deserves to own a space in the minds of consumers. People will only care about your company when they understand how it affects their lives. in this course, you’ll learn how to communicate the difference you make in the world in a clear and consistent way, and how to own a positioning that is aligned with your purpose. You’ll also learn how to back your positioning up and solidify your place in the market through emotional and functional benefits, the reasons to believe you can deliver on what you promise, and your values, making what you do human and more relatable. This model will give people a reason to choose you, it will help you back that reason up, and it will give them a reason to stay with you. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596011496807-R6A0FCVZE1F101BCQ11M/Nicework-Becoming+Purpose+Driven-What+you+get-Wht-03.png Build your Brand Impact Model - What you get A workbook for you to capture your thoughts A PowerPoint presentation that allows you to easily share 
your message with your team A facilitator’s guide that provides easy to follow steps Step-by-step instructions An executive summary of the Brand Impact Model Some icebreakers to use for interviews and in introducing 
your Brand Impact Model https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1600245345312-JI9J2P7ONI4ZLEMX81YW/Ross+Drakes-02.jpg Build your Brand Impact Model - Founder + Owner, Creative Director, Public Speaker https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1600245435116-KY80CP9BANG0ZQIEDXJR/Jason+Tuohy-02.jpg Build your Brand Impact Model - Care, to me, means action. When people care about something, they are moved to act. How much do they care? What is the solution? How simple is it for them to act? https://www.nicework.in/brand-story daily 0.75 2021-08-31 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596028802069-NN6E0AYJ0KJ56RDS8EGM/Nicework-Workshop.png Tell your compelling Brand Story - Why should you care? We’re stuck chasing quarterly growth and sales charts over building a connection and meaning — we call it metrics over matter. We assume that people understand how our companies can change their lives, and we spend way too much money throwing facts and deals at them in an effort to drive sales. The problem with the metrics over matter mindset is that when society’s attention shifts (which it does, rapidly), we jump onto the next big thing in an attempt to drive sales — we trade long-term loyalty for a few percentage points and end up losing customers as the wind changes. If we want to build companies that are going to be around for 100 years or more, we need to think long term — we need to engage with an audience that will stick with us, no matter which way the wind blows. To build that audience, we need to connect — and the best way to do this is through stories. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596028905202-NC77I78OIZINUPQ8HQ5H/CDSF8813.jpg Tell your compelling Brand Story Humans connect to stories because they make us feel something — they’re emotive, they engage our imaginations, and they give us a chance to find common ground. Once we’ve connected with a story, it’s impossible to forget it, and if we do, the smallest trigger brings memories rushing back to us — memories accompanied by feelings and emotions that we have woven into the fabric of our imaginations. So why are Brand Stories underutilised? Because they’re limited to living on a website, or in a company profile when they should be an integral part of our communication framework. When you know how to use a great Brand Story correctly, it can get you into pitches and sales meetings, it can help you connect with and build an audience, and it can help you build loyalty and become part of someone else’s story — making you unforgettable for the next 100 years. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1596011652678-4CNRDPLFAAWAKD50PHWB/Nicework-Becoming+Purpose+Driven-What+you+get-Wht-03.png Tell your compelling Brand Story - What you get A workbook for you to capture your thoughts A PowerPoint presentation that allows you to easily share 
your message with your team A facilitator’s guide that provides easy to follow steps Step-by-step instructions to guide you through the process of building your Brand Story A template to help you brief writers https://www.nicework.in/omq-andybrad3 daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1594729458442-GJ37AUN2W61YUN6X9FHP/OMQ-Brad%2Band%2BAndy_Website%2BQuote%2B03.jpg OMQ - Andy & Brad III https://www.nicework.in/omq-lwando-xaso daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1594723608072-MF3ACOF1N0BA5J453GL4/OMQ-SM-22-LwandoXaso-01_Website%2BQuote%2B03.jpg OMQ - Lwando Xaso https://www.nicework.in/omq-andy-brad-2 daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1594731639971-OJCRVQP9GPPGRV6WQI7M/Brad+Shorkend+and+Andy+Golding.png OMQ - Andy & Brad II https://www.nicework.in/omq-andy-brad-1 daily 0.75 2026-10-14 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https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1632296371947-FJUCYFCT96U3D3FRQ5LS/OMQ.png OMQ - Kate Dawkins - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/dbc82002-71b3-4612-939a-5fcfa4e3d295/Website+Quote+-+Kate+Dawkins.jpg OMQ - Kate Dawkins https://www.nicework.in/omq-s4-lucas-zanotto daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1632296371947-FJUCYFCT96U3D3FRQ5LS/OMQ.png OMQ - S4/74 - Lucas Zanotto - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nicework.in/omq-s4-casey-martin daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1632296371947-FJUCYFCT96U3D3FRQ5LS/OMQ.png OMQ - S4/75 - Casey Martin - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/4ba7e340-3480-43c7-9bf7-695396334f40/OMQ-SM-Casey+Martin_Website+Quote.jpg OMQ - S4/75 - Casey Martin https://www.nicework.in/omq-s4-matthias-winckelmann daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1632296371947-FJUCYFCT96U3D3FRQ5LS/OMQ.png OMQ - S4/76 - Matthias Winckelmann - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/85125d06-9a43-4ad7-b4e5-f93a530ffa4e/OMQ-SM-Matthias+Winckelmann_Website+Quote.jpg OMQ - S4/76 - Matthias Winckelmann https://www.nicework.in/omq-s4-77-anthony-azekwoh daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1632296371947-FJUCYFCT96U3D3FRQ5LS/OMQ.png OMQ - S4/77 - Anthony Azekwoh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/c07ac9f1-fed6-44de-b9c1-cdad642cdcc2/OMQ-SM-Anthony+Azekwoh_Website+Quote.jpg OMQ - S4/77 - Anthony Azekwoh https://www.nicework.in/omq-s4-78-jakub-rusiecki daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1632296371947-FJUCYFCT96U3D3FRQ5LS/OMQ.png OMQ - S4/78 - Jakub Rusiecki - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/ffb7db00-78db-40e8-aa6c-b02ddc241813/OMQ-SM-Jacob+R.jpg OMQ - S4/78 - Jakub Rusiecki https://www.nicework.in/fractional-cmo daily 0.75 2024-03-06 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/ef277fb2-6c3a-4656-943f-8365bb31c6b3/Screenshot+2024-02-16+at+11.47.38.png Fractional CMO's 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S5/84 - Kevin Swanepoel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/3b725b69-c225-4b50-88a0-01b7b88be4e7/Kevin+Swanepoel+ep+84+Website+Quote.jpg OMQ - S5/84 - Kevin Swanepoel https://www.nicework.in/10-more-questions daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/65ac402c-4880-4795-a099-3983dd072805/Isaiah+Nolte+ep006+NW+Website+Thumbnail+01+SML+-+1080+x+1080+%281%29.jpg 10 More Questions Isaiah Nolte https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/86b2ca04-7934-4244-90e6-4b830b91fdf9/Waldo+Waldman+ep005+NW+Website+Thumbnail+02+SML-+1080+x+1080+%281%29.png 10 More Questions Waldo Waldman https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/2ed849ce-e334-48be-a2eb-447cfa370958/Tom+Searcy+ep004+NW+Website+Thumbnail+01+SML+-+1080+x+1080+%281%29.png 10 More Questions Tom Searcy https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1bfed003-e51c-43ea-9c59-94ec93a10b09/NW+Website+Thumbnail+01+-+1080+x+1080+px.jpg 10 More Questions Rich Mulholland https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/aa3ed76c-b4a2-435c-ae67-49fb7fbaece9/Ethan+King+ep002+NW+Website+Thumbnail+01+SML+-+1080+x+1080.png 10 More Questions Ethan King https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/fc5e2b40-44f5-4ec8-b67e-60d49757813c/Janet+Kinghorn+ep001+NW+Website+Thumbnail+01+-+1080+x+1080+px.png 10 More Questions Janet Kinghorn https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/4b1c1cf9-e686-49a7-a75a-fb8a44e65395/Isaiah+Nolte+ep006+ep003+NW+Website+Thumbnail+02+LRG+-+1080+x+1080.jpg https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/61d00f18-e025-4055-b407-243b73feabda/Waldo+Waldman+ep005+NW+Website+Thumbnail+02+LRG-+1080+x+1080.png https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/d60d6f85-d564-4c3a-9b9a-ba002d6b4311/Tom+Searcy+ep004+NW+Website+Thumbnail+02+LRG-+1080+x+1080.png https://www.nicework.in/10mq-01-janet-kinghorn daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/d6a9d696-62a3-4c34-aebc-cf4539c8e99a/10mq+logo-8.png https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/b740a74a-0708-493d-b685-22136e3ee144/10MQ+-+Quotes.png https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/8e4f1dd0-f046-4b7b-9de7-32dd0f3db2a5/IF_JURY_JKINGHORN.jpg https://www.nicework.in/omq-s5-85-paul-worthington daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/1632296371947-FJUCYFCT96U3D3FRQ5LS/OMQ.png OMQ - 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Runner - The Omega Races https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/668cd190-0cd3-43b7-8f73-83377ccd7fb0/NW-Case+study-Runner.005.jpeg Our work - Runner - The Omega Races - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/801e3878-8c27-4dd1-aaeb-195435936547/NW-Case+study-Runner.006.jpeg Our work - Runner - The Omega Races https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/ed765390-d24c-4bd6-8752-038d665e3cb2/NW-Case+study-Runner.007.jpeg Our work - Runner - The Omega Races - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/8bdbf731-a3b9-490b-b49c-6f039eef66cc/NW-Case+study-Runner.008.jpeg Our work - Runner - The Omega Races - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef0ae480b033c5a2362c7fb/976cb7be-44b2-4bcc-ae45-c36682292dce/NW-Case+study-Runner.009.jpeg Our work - 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