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CHRIS DO
EP.46
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Chris Do
What Marvel Comics and Star Trek can teach us about brand building
In Episode #46, Ross is joined by Chris Do, Emmy award-winning designer and director, CEO and founder of The Futur.
Chris has founded two 7-figure businesses. The first of which, Blind, is an Emmy award-winning motion design studio which he ran for over 2 decades. In 2014, at 42, Chris reluctantly made his first YouTube video which altered the trajectory of his life and career. A few years later, the Futur, is a beloved education company, with millions of fans from all over the world.
Ross and Chris discuss the 4 things that superheroes and Star Trek can teach us about branding, and how to make your brand unforgettable.
Highlights
A brand is an organism composed of hundreds of elements, logos, copywriting, photography, colours, and of course, typography
Big companies spend millions of dollars on their fucking brand. Why can't they spend a little bit more money to make sure they have a font that is recognisable?
Perfect is boring. Perfect is inauthentic. Perfect is unrelatable
People do not fall in love with corporations. They fall in love with personality
Our purpose in life is to find our true voice and be comfortable with that
When you have your story, you have to think about – I stand for these things and I stand against these things
More about Chris
Chris Do is a loud introvert, an Emmy award-winning designer and director, CEO and founder of The Futur—an online education platform that teaches people how to make a living doing what they love.
Mr. Do has given talks and conducted workshops on: Marketing, Sales, Negotiations, Pricing & Budgeting, Mindset, Content Marketing, Community Building, and Personal Branding.
He has taught Sequential design for 15 years at the Art Center College of Design. Additionally, he has lectured all over the world including: Entrepreneurs’ Organization, Adobe MAX, Digital Design Days, Awwwards, The Design Conference, Birmingham Design Festival, Creative South, AIGA national conference, Motion Conference, MIT, Bend Design Conference, VMA Design Conference, Graphika Manila, Create Philippines, Rise Up Summit, RGD Design Thinkers, Cal Arts, LA Art Institute, Otis College of Design, UCLA, MGLA, CSUN, Post Production World, Adobe Video World and SDU.
Show notes
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Season 03 of One More Question focuses on brands and, more importantly, brands that make an impact in people's lives.
This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes.
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