LISTEN NOW
CASEY MARTIN
EP.75
Other places to listen: APPLE PODCASTS | GOOGLE PODCASTS | SPOTIFY | STITCHER | POCKET CASTS | OVERCAST
Casey Martin
Building brands of the future: How Play branded Neuralink and Worldcoin
In Episode #75, Ross is joined by Casey Martin, Founder and Executive Creative Director of Play, a branding and design studio working with the world’s most innovative companies.
Casey’s leadership has helped shape Play into an uncommonly agile partner, resulting in acclaimed collaborations with Elon Musk’s neurotech pioneer Neuralink, digital currency Worldcoin, storage standout Dropbox and many others.
Ross and Casey discuss what it’s like to build the brands that are shaping the future and how to adapt your design process to work with visionary tech leaders. Casey also shares his perspective on finding balance in fast-paced agency life.
Highlights
Brand designers like to think if we do our job right, it never needs to be done again
Although we do like our process and step-by-step approach, we just jump in the fire with them
Nobody's gonna die if this presentation doesn't go well or if this brand is the wrong colour
When you're dealing with the far future differentiation is not difficult because there's nobody else out here
When you don't have a ton of time you gotta shoot a lot of arrows to figure out where the target is
Visionary tech leaders don't care about your design process
More about Casey Martin
Casey is the Founder and Executive Creative Director of Play, a branding and design studio working with the world’s most innovative companies, communicating their vision for a better, more humanistic future. Martin’s leadership has helped shape Play into an uncommonly agile partner, resulting in acclaimed collaborations with Elon Musk’s neurotech pioneer Neuralink, digital currency Worldcoin, storage standout Dropbox and many others.
Find Casey here: LinkedIn | Instagram (Play) | Twitter (Play) | Website
Share this podcast with your friends, family and coworkers. You can even use it to impress your boss.
We’d also love it if you could rate or review the podcast and let us know what you liked, didn’t like, and who you’d like to hear next.
*/ We promise there really is someone reading your emails
Want to be interviewed on One More Question? Find out more here
Season 04 of One More Question focuses on brands in web3. How are blockchain, NFTs, decentralisation, and the reallocation of creativity affecting our culture? We speak to builders, leaders, and brands that are building the next iteration of the internet and culture.
This podcast came about because we want to share some of the best answers we have heard over the last 15 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes