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SIMON DIXON
EP.71
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Simon Dixon, DixonBaxi
Yes, design can accelerate change in the world
In Episode #71, Ross is joined by Simon Dixon, co-founder of DixonBaxi.
Simon has explored where creativity, design, and tech overlap for more than two and a half decades. His company, DixonBaxi, works with iconic companies across sports, entertainment, media, new economy, technology, and beyond. 'Be Brave' is their defining spirit.
Simon Dixon shares how DixonBaxi creates work that resonates. He weighs in on whether design can change the world, and warns against following tech trends instead of understanding why you're doing something, making it meaningful, and then thinking about how technology can help you achieve it.
Highlights
Diverse mindsets and life experiences open minded
There's a lack of celebration of difference now, but there's also a lack of understanding that we share a lot of commonalities
if you're building a brand now, in a sense you're, building on the terms of the audience
You're teaching the value of that strategy, why it's useful to the audience, and then how it influences design
You need to keep learning because, culturally, things move very quickly
Giving technology to people to [use] it on their terms is what it's about
More about Simon Dixon
Simon is co-founder of DixonBaxi, an international branding agency. As a designer, creative director and strategic thinker, Simon has explored where creativity, design, and technology overlap for well over two and a half decades.
At DixonBaxi, 'Be Brave' is our defining spirit. Driven by the enduring power of creativity, we’re designing a better future. We work with some of the world's most iconic companies across sports, entertainment, media, new economy, technology, and beyond.
Find Simon here: LinkedIn | Dixon Baxi | Dixon Baxi Instagram | Dixon Baxi Twitter
Show notes
Miscellaneous
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Season 04 of One More Question focuses on brands in web3. How are blockchain, NFTs, decentralisation, and the reallocation of creativity affecting our culture? We speak to builders, leaders, and brands that are building the next iteration of the internet and culture.
This podcast came about because we want to share some of the best answers we have heard over the last 15 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes