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JACK BUTCHER
EP.62
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Jack Butcher
Web3's value is NOT in technology
In Episode #62, Ross is joined once again, by Jack Butcher, Founder of Visualize Value.
Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In search of fun and freedom, he started his own agency...and found neither. After 2 years of further iteration, he built Visualize Value – a project he used to build a network of mentors, a $1M/year product business, and an audience of 600k+ people.
Ross and Jack discuss the common misconception that Web3’s most valuable attribute is its technology, why building a strong network is so important, and How Web3 will create stronger brand communities.
Highlights
If every product that you make is [based on] your customer's ability to install Metamask, you’re gonna kill your business
One of the strongest schools of thought in NFTs is this idea of incentivizing the propagation of an idea or a meme
In the world of brands and companies, trends and technologies come and go. This one [Web3] feels like it has far more economic validation
The really difficult thing to do is to get people together that have similar values, interests, and complementary skill sets
A lot of what this technology enables are novel ways of collaborating [and] playing with economics
Your 200,000 Twitter followers, aren't gonna participate, but there might be half a dozen that are materially invested in the work and can support at an outsized contribution
More about Jack Butcher
Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.
After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.
Find Jack here: Twitter | LinkedIn | Instagram (Visualize Value) | Visualize Value
Show notes
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Season 04 of One More Question focuses on brands in web3. How are blockchain, NFTs, decentralisation, and the reallocation of creativity affecting our culture? We speak to builders, leaders, and brands that are building the next iteration of the internet and culture.
This podcast came about because we want to share some of the best answers we have heard over the last 15 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes