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JOSH ROSENTHAL
EP.59
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Josh Rosenthal
Why brands, designers, and creators need to get into Web3 NOW
In Episode #59, Ross is joined by Josh Rosenthal, Ph.D., is a former Late Medieval, Renaissance, and Reformation historian turned crypto-first investor.
A Fulbright Recipient to the Sorbonne’s interdisciplinary think tank (École Pratique des Hautes Études), Josh founded multiple successful startups before starting a crypto-first founders’ fund, the 6ixth Event, and crypto-first family office, Narwhal Ventures. He is also a guest lecturer at Harvard, Hopkins, and MIT.
Josh breaks down the Crypto Renaissance, explains why designers and creators should jump into Web3 NOW, and how Web3 will change product development, brands, and marketing.
Highlights
You're used to thinking of technology as the value creator, but it's actually brands, studios, and agencies
Your cost of failure is small. And the only way to get asymmetric gains is to participate early
You can call them NFTs, but they’re actually strong property rights of ownership for physical and synthetic assets
Now, the value is in the community, the content, the brand, the association
Transformative revolutions always start with finance. Cause that's where the value is. Then move into art and identity 'cause you're establishing values and coordination
It gives you greater specificity to do product design. It gives you immediate market feedback
More about Josh Rosenthal
Josh Rosenthal, Ph.D., is a former Late Medieval, Renaissance, and Reformation historian turned crypto-first investor. A Fulbright Recipient to the Sorbonne’s interdisciplinary think tank (École Pratique des Hautes Études), Josh founded multiple successful startups before starting a crypto-first founders’ fund, the 6ixth Event, and crypto-first family office, Narwhal Ventures. A guest lecturer at Harvard, Hopkins, and MIT, as well as a keynote speaker at crypto conferences and regular guest on crypto media, Josh explores how communities are using decentralized technology to reshape our world in what has become known as a Crypto Renaissance.
Half a millennium ago, communities adopted two new decentralized technologies to recreate their world. An explosive ledger-based financial technology powered the creation of a new proto-capitalism, while an incendiary permissionless print-based protocol communicated revolutionary ideas generating new markets for media. Early adopters parlayed their gains into a cataclysmic form of techno-art to recast their supernatural cosmology, the nature of vocation in an emerging world, and their roles therein.
Find Josh here: Twitter | LinkedIn | The 6ixth Event | Narwhal Ventures
Show notes
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Season 04 of One More Question focuses on brands in web3. How are blockchain, NFTs, decentralisation, and the reallocation of creativity affecting our culture? We speak to builders, leaders, and brands that are building the next iteration of the internet and culture.
This podcast came about because we want to share some of the best answers we have heard over the last 15 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes