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KATE DAWKINS
EP.73
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Kate Dawkins
Branding Beyond Borders: The Art of Immersive Experiences
In Episode #73, Ross is joined by Kate Dawkins, multi-BAFTA-winning video/projection designer and director, and the founder of Kate Dawkins Studios.
Kate has over 25 years of experience turning pixels and projection into spectacular immersive events, shows, and live performances–entrancing global audiences. She's collaborated with world-class directors, producers, artists, and brands, such as BBC Studios and Ministry of Defence, and created immersive experiences and ceremonies like the London 2012 Olympics, among others.
Ross and Kate discuss how to create unforgettable brand experiences. Kate shares how to craft messages that resonate with audiences and how to bring them to life as immersive experiences. She also breaks down the 4 pillars that she and her team use to think about their work.
Highlights
They're very dark stories, but that doesn't mean they can't be beautiful
Everything has a story to tell. Even if it's quite ambiguous or abstract
The technology has to exist to facilitate what we're trying to say
it's about sort of very sensitively bringing the two things together and making sure that one does not take over the other
if you want somebody to learn something, you telling them is not always the answer, you know. Let 'em find out for themselves, let 'em learn by themselves. Let them feel like it was their learning
[It’s about] really being able to open yourself up, and go – what would I want to feel?
More about Kate Dawkins
Telling epic stories on unique canvases.
Kate is a multi-BAFTA-winning video/projection designer and director with over 25 years of experience turning pixels and projection into spectacular immersive events, shows, and live performances–entrancing global audiences.
She's had the privilege of collaborating closely with world-class directors, producers, artists, and brands, such as BBC Studios for DCMS, Ministry of Defence, and The Platinum Jubilee Beacons to immersive experiences with Balich Wonder Shows, Royal Edinburgh Military Tattoo, and ceremonies like the London 2012 Olympics.
In 2015, Kate founded her self-named studio, which has grown from strength to strength. As a leader in her craft, Kate connects with audiences through beautiful cinematic design, compelling narrative storytelling, the interplay of space and canvases, and appropriate tools–whether emerging, current, traditional, or experimental technologies.
"We use our unique and meaningful visual storytelling to unite, inspire, and entertain audiences globally, captivating their hearts and inspiring their minds.”
Show notes
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Season 04 of One More Question focuses on brands in web3. How are blockchain, NFTs, decentralisation, and the reallocation of creativity affecting our culture? We speak to builders, leaders, and brands that are building the next iteration of the internet and culture.
This podcast came about because we want to share some of the best answers we have heard over the last 15 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes