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LUBO SMID
EP.58

 

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Lubo Smid

How Web3 can benefit from Web2 thinking

In Episode #58, Ross is joined by Lubo Smid, co-founder, and CEO of STRV.

Lubo Smid is a startup-minded entrepreneur passionate about cutting-edge technology and adventure. In 2016, Forbes Czech magazine listed Lubo as one of 30 most important entrepreneurial personalities under 30. His company STRV – a software design and engineering company focusing on mobile and website applications – is in the top 1% of global B2B companies.

Ross and Lubo discuss the obstacles in Web3 and how brands can make it easier for people to enter this space – starting with better user experience (UX).

 
 
 

Highlights

 

For the majority of the people right now, there is just not a fast way to enter the tokenised world

It doesn't matter whether you are in the app store or whether you have a web-based game, you need to work on the marketing strategy regardless

Projects are getting a lot of traction for no reason – just because of the hype

 

We are very early and there are a lot of opportunities. So I definitely think that the bar right now [is] very, very low...if there is any bar at this point

It's a wild west, but I think that the companies that are diving in early are going to benefit in the long run

 

Once the hype dies, what's left is the experience that people have with your product or game

More about Lubo Smid

Lubo Smid is the co-founder & CEO of STRV, a boutique software design and engineering team behind building digital products for some of the hottest startups and brands that value high quality and over a decade-long experience in building and launching great apps to the market. He is a Czech Forbes 30 under 30 and a startup-minded entrepreneur who is extremely passionate about cutting-edge technology and the latest trends.

The majority of Lubo's focus these days is dedicated to STRV Labs. A portfolio of products that STRV incubates and operates on its own. It all started with a duo of dating applications for the LGBT community, Cosmic Latte, investment in soccer mobile game Live Penalty, breathwork application Float, and now two projects in web3 space. One NFT game is called Scavenger Land, and STRV's latest project is focused on the seamless entrance to the tokenized world for the end consumer.

Lubo splits his time between Prague, where most of the STRV team is located, and Los Angeles, as he would put it, where the most exciting things are happening. When he is not hosting one of numerous STRV events for the community, he enjoys cycling and skiing. In these activities, just like in his professional ones, Lubo aims to push his boundaries to the next level.

Find Lubo here: Twitter | Instagram | LinkedIn | Website

Show notes

 

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Season 04 of One More Question focuses on brands in web3. How are blockchain, NFTs, decentralisation, and the reallocation of creativity affecting our culture? We speak to builders, leaders, and brands that are building the next iteration of the internet and culture.

This podcast came about because we want to share some of the best answers we have heard over the last 15 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes