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LUCAS ZANOTTO
EP.74
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Lucas Zanotto
The Art of generative AI: How to make machines work for you
In Episode #74, Ross is joined by Lucas Zanotto, a multi-award-winning designer, artist and director.
Lucas’ career is as varied and playful as his creations. His work effortlessly merges analogue and digital craft into thought-provoking films, apps, and installations. Zanotto also creates intriguing apps for children through his entertainment platform YATATOY.
Ross and Lucas discuss how rules help artists find their unique style and why generative art still requires craft and skill. Lucas also shares how generative art could make artists’ work more accessible, and how training AI could help you build your brand.
Highlights
I had a lot of comments like, “I'm very disappointed that you are using AI.”
It is probably more complex than a one of one work because you have to build this machine.
We are living in a mostly digital world. It's about time that we get the digital value.
I enjoy giving myself rules because if it's too open, I get lost.
We are in a shift of workflow. It's more [about] giving parameters rather than [being] a good animator.
It is a commercial model that gives access to a broader range of human beings
More about Lucas Zanotto
Italian-born designer, artist, and director Lucas Zanotto’s career is as varied and playful as his creations. His work effortlessly merges analogue and digital craft into thought-provoking films, apps, and installations.
With a background in product and graphic design, he applies a minimal style and formal principles to his creative process. Zanotto also creates intriguing apps for children through his entertainment platform YATATOY, which aims to encourage creativity through music and art.
Among his many awards are a Cannes Golden Lion and an Apple Design Award.
Show notes
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Season 04 of One More Question focuses on brands in web3. How are blockchain, NFTs, decentralisation, and the reallocation of creativity affecting our culture? We speak to builders, leaders, and brands that are building the next iteration of the internet and culture.
This podcast came about because we want to share some of the best answers we have heard over the last 15 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes