Why are the world's biggest companies turning to abstract visual design?

LISTEN NOW
MATTHIAS WINCKELMANN
EP.76

Matthias Winckelmann

In Episode #76, Ross is joined by Matthias Winckelmann, Co-Founder and one of the two Creative Directors of someform Studio.

Before launching someform Studio, Matthias worked as Managing Partner and Director at the creative ensemble foam Studio and as Head of 3D at the internationally acclaimed design & branding studio ManvsMachine in London.

Ross and Matthias discuss why the world’s biggest companies are using abstract design to stand out, what this means for designers, and how we can avoid carrying our current biases in the future.

Highlights

There's a responsibility for us as creatives to shape the future

I find it fascinating how we're so drawn to these categories and narrow things down into little boxes

Abstract visual languages (are) much more globally unified because it's just human nature that sharp things feel sharp. Because think visual perception is a very primal instinct

We Googled ‘Car of the Future’, and it's incredible how stereotypical every single image looks

They don't have a physical product, and their product is knowledge. It makes a lot of sense to go abstract and use images that are less descriptive

Blade Runner defined a generation of creative’s perceptions of the future

More about Matthias Winckelmann

Matthias Winckelmann is Co-Founder and one of the two Creative Directors of someform Studio. Currently based in Berlin, Matthias works as a Director and Designer for clients all over the world.

Before launching his new project someform Studio, Matthias worked as Managing Partner and Director at the creative ensemble foam Studio and as Head of 3D at the internationally acclaimed design & branding studio ManvsMachine in London. Throughout his career, he has had the privilege to work amongst the best in the creative industry in London, Berlin, Shanghai and Los Angeles.

someform is a berlin-based design and branding studio, specialized in conceptual and creative development of complex 3D design systems. The studio was founded by Helge Kiehl and Matthias Winckelmann in 2021 and operates under the objective of marrying digital arts with new technologies, simulated photography with abstract shape languages and taking a highly systematic approach to design and generative design systems.

Find Matthias here: LinkedIn | Instagram | Twitter | Website | someform Studio

Show notes

Share this podcast with your friends, family and coworkers. You can even use it to impress your boss.

We’d also love it if you could rate or review the podcast and let us know what you liked, didn’t like, and who you’d like to hear next.

*/ We promise there really is someone reading your emails

Want to be interviewed on One More Question? Find out more here

Season 04 of One More Question focuses on brands in web3. How are blockchain, NFTs, decentralisation, and the reallocation of creativity affecting our culture? We speak to builders, leaders, and brands that are building the next iteration of the internet and culture.

This podcast came about because we want to share some of the best answers we have heard over the last 15 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes