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SCOTT ENGLISH
EP.30
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Scott English
No BS — How an agency of two helped RXBar sell for $600m
In Episode #30 Ross is joined by Scott English, Founder and Partner at Scott&Victor.
His name, his major and the language he speaks best: Scott can't get away from English. Ever since second grade, when his poem about kites was featured on his elementary school’s bulletin board, Scott has been pursuing writing in all forms. Once called “the best planner in the creative department,” Scott has a particular fondness for writing creative briefs.
Ross and Scott discuss how staying small has helped Scott&Victor generate bigger and better ideas for their clients, their iconic rebrand of RXBar and letting them go as a client, and the four questions to create a perfect brief.
Highlights
David Ogilvy lamented that, if advertising agencies were a dairy farm, you had more milkers than you had cows
We were removed from the people who were most invested in the brands that we served
I was shocked at how great the product was and equally sad about how poorly it was being presented
So even they themselves didn't come in to make shit up. They just defined what was already there, and focused on it
In a completely transparent electronic world where everybody's first step is to Google you, you'd better be telling the truth
But now brand has to be personality, it has to be what's your beliefs? What are your principles? What are your values? What's your stance on sustainability? All those come into play
More about Scott&Victor
When you work with Scott&Victor you get Scott and Victor. We embed ourselves in your brand and function as your creative directors. We will guide and participate in the creation of every aspect of your marketing communications, from strategic brief through the crafting of your brand expressions.
During our global advertising agency experience, we repeatedly proved that smaller groups of concentrated talent generate bigger and better thinking.
Show notes
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Season 03 of One More Question focuses on brands and, more importantly, brands that make an impact in people's lives.
This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes.
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Music by: @dcuttermusic / http://www.davidcuttermusic.com