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What happens when a 6-pack dad, award-winning entrepreneur, and AI evangelist meets a brand builder on a mission? This episode. Ethan King (TEDx speaker, serial founder, and author of ChatGPT to Double Your Business in 90 Days) joins Ross Drakes to unpack how to blend automation with authenticity.

From Greek-letter merch to business-saving automation, Ethan’s story is a wild ride through hustle, heart, and hyper-growth. And he’s just getting started.

The AI revolution doesn’t need you to be louder, just more you. Whether you're a solo founder, creative, coach, or scaling a team, this episode is your cheat code to staying human while moving fast.

Ethan King

Key Takeaways

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Key Takeaways *

  1. AI won't replace your voice unless you never bother to find it.

  2. The future belongs to creators who care enough to teach their tools who they really are.

  3. Authenticity is the new algorithm for trending content.

  4. The fastest-growing brands of the future will be built by one human and a dozen AIs that sound like them.

  5. Your context is your content - build it, train it, use it.

More about
Ethan King

Ethan King built a life that proves it’s possible to have it all, on your terms. What started as a college project designing custom gear for his fraternity grew into a thriving apparel empire, Zeus’ Closet, with clients that would one day include Grammy-winning artists and global brands.

But it hasn’t all been smooth sailing. When a legal battle nearly sank his business, Ethan taught himself how to systemize, simplify, and scale. The result? He came back stronger, with half the staff and double the revenue. 

That mindset now fuels everything he teaches.

A bestselling author, TEDx speaker, and co-host of the King Moves podcast, Ethan shares what he’s learned about entrepreneurship, mindset, and mastering your own story. He’s lived every part of the founder's journey, and he brings that lived wisdom to every stage, workshop, and conversation.

If you’re chasing big things, feeling stuck, or just need proof that you can win without losing yourself, Ethan’s the guy you want to listen to.