One More Question

One More Question is our very own shiny podcast. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our founder Ross Drakes. Tune in every two weeks to hear us ask more questions of other interesting people.

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Donovan Goliath - Marketing Is Tactical. Comedy Is Brand Building.

You don’t have to have a big budget to build a strong brand. You need to know your market, answer a need, and foster loyalty. Donovan Goliath knows how to play this game. So, in Episode #7 of One More Question we locked him in a room with Ross for an hour and asked him how he built one of the strongest brands in South African comedy by starting with a few pieces of A4 paper and some t-shirts. From practically falling into comedy to finding himself in one of the most prestigious retail locations in South Africa, Donovan’s story is one of smart marketing, loyalty, and delivering over and above what anyone expects to build a strong brand. It’s the perfect follow up from Spillly’s lessons on defining your niche.


Brent Spilkin - Big Agencies, Dark Alleys, And What It’s Going To Take To Make It Out The Other Side.

Agencies are facing trying times ahead, and it’s mostly because of data. Episode #6 of One More Question takes a deeper look at why agencies are going to be forced to adapt or die in the coming years, and how agencies being bought by consulting firms is a vote for creativity more than anything else. Ross chats to Spillly about the challenges that agencies are going to face from consulting firms and CRM giants, what the future of agencies looks like, and how he has started a movement for businessmen on bikes.


Carly Ayres - Great work comes from honesty and commitment to process

In Episode #5 of One More Question, captain of the Nicework ship, Ross Drakes chats to Carly Ayres about climbing into a boat with holes and setting sail for the horizon, focussing on process to create interesting work, and being completely transparent throughout the process so that others can learn from you. Ross and Carly take us through HAWRAF’s journey from inception to conclusion, and the lessons learned - creating robust processes and why they are important, why you should price your work correctly, and how founders lose sight of their original vision, not ending up where they want to be.


Nick argyros - Do humans prefer to talk to machines?

In Episode #4 of One More Question, a questionable podcast by the people of Nicework, Ross Drakes - our tech-loving Founder, explores how companies can effectively use conversation Bots as automated communication tools for their brands, customers and staff. Plus, you get to learn some insightful business growth lessons from an award-winning entrepreneur. Ross talks to Nick Argyros, Co-Founder and Director of INJOZI Digital Design, Audio Militia and GotBot AI Solutions, a machine learning, AI conversation Bot. Ross also speaks to Nick about his adventures in starting INJOZI Digital, Audio Militia, GotBot AI and his journey as an entrepreneur. Don’t miss out!


Sizakele Marutlulle - Intersectional Brand Building? It is a thing.

In Episode #3 of One More Question, a deep podcast by the people of Nicework, Ross Drakes - our fearless Founder, explores how Brands can truly affect positive and lasting change on consumers and the societies within which they function. He talks to Sizakele Marutlulle, CEO and Founder of Marutlulle & Co, a Pan African strategy and ideas lab, about compelling considerations around Unfashionable Care, Intersectional Brand Building (it’s a whole thing), Conscious Consumerism, Deep Leadership and Benching the Untouchables.


Dion Chang - The Cesspit of Brand Communication

In Episode #2 of One More Question, a fearless podcast by the people of Nicework. Ross Drakes founder of Nicework, a Brand and Service Design Company, explores the various trends disrupting the business as usual of traditional brand communications. He talks to Dion Chang founder of Flux Trends and one of South Africa’s most respected trends experts, about the complex state of affairs and the issues brands have to face in the new era of the 21st century.


Loic Potjes - An Offer No One Can Refuse

We are super excited to launch the first episode of our podcast One More Question featuring a conversation with Loic Potjes, Managing Director from Disruptive Leap and our founder Ross Drakes, who offer some practical insights in turning a business around or preparing for scale and exponential growth, in a world where speed to market separates legacy constrained businesses from profitable agile businesses on an “offer no-one can refuse”.