Rich Mulholland | The Guy Who Made 7,000 People Sit in Silence for 60 Seconds

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What happens when a high-impact speaker, ex-roadie, and serial founder calls out the content charade we’ve all been playing? You get this episode.

Rich Mulholland (author, TEDx speaker, and founder of presentation powerhouse Missing Link) joins Ross Drakes to break down why most “thought leadership” fails, and how to make your message actually matter.

Rich’s story is about turning ideas into action and audiences into advocates.

This episode is a reminder that influence isn’t something you post your way into; it’s something you earn through clarity, courage, and usefulness. Whether you’re building a brand, leading a team, or trying to get your next big idea to land, Rich shows us that the real power lies in saying something that matters. This is your cheat code to showing up with purpose, standing out with substance, and leaving your audience thinking differently than they did before.

Rich Mulholland

Key Takeaways

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Key Takeaways *

  1. Most people aren’t doing thought leadership, they’re doing thought following.

  2. If your talk doesn’t change the way I think or act, then why are you even speaking?

  3. No one owes you attention. You’ve got to earn it in the first 30 seconds.

  4. Your content has to make people care. If there’s no emotion, no friction, then it’s just noise.

  5. I’ve never met a boring audience. I’ve only seen boring speakers.

More about
Rich Mulholland

Rich Mulholland has made it his mission to help people own their voice and land their message. After starting his career as a rock 'n roll roadie, he launched Missing Link and has worked with top executives at global brands like Discovery, Oracle, and BMW.

He’s spoken in 43 countries across six continents, delivered multiple TEDx talks, and authored four books, the latest being “Relentless Relevance”. Whether he’s on a stadium stage or in a boardroom, Rich’s work is about turning passive audiences into active advocates.

Rich teaches people to think sharper, speak braver, and ditch “thought-following” for real thought leadership.

If you’ve ever struggled to make your message land or wondered how to stand out in a world full of noise, Rich is the guy you want in your corner.