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In this episode, Ross Drakes sits down with Janet Kinghorn, brand therapist and fractional C-suite partner. From helping brands navigate mergers and identity crises to reviving those that have lost their spark, Janet shares what it really takes to stand out in today’s cluttered world.

This is a conversation about clarity and authenticity and why branding is less about a clever logo and more about deep alignment.

Whether you’re a founder, marketer, or creative, Janet’s perspective will challenge you to rethink how your brand shows up, and why that matters more than ever.

Janet Kinghorn

Key Takeaways

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Key Takeaways *

  1. If your brand isn’t clear, no amount of marketing will fix it.

  2. Standing out starts with understanding your product, purpose, and people, and how they connect.

  3. Brands don’t need to be everywhere. They need to show up well where it counts.

More about
Janet Kinghorn

Janet Kinghorn has spent over 25 years helping brands that have lost their way figure out what makes them truly stand out. 

As a brand therapist and fractional C-suite partner, Janet has guided global, multinational, and local brands through complex transitions: mergers, expansions, identity crises, you name it. She’s the go-to when a brand feels off but no one can quite say why.

Her approach blends strategic rigour with creative clarity. She gets to the heart of what makes a brand distinct and helps it shine in the world with confidence and consistency.

She’s judged the world’s top design awards, including Cannes Lions and the iF Design Awards, because she knows what excellence looks like and how to build it from the inside out.