Nicework is a design and branding consultancy founded in 2007 by Ross Drakes
Partnering with fractional CMOs looking to do great work
Connecting brands to people and people to brands
We excel at taking complex or technical information and making it simple, easy to understand and framed in a way that gets people caring. We cut through the noise, get to the heart of what makes a brand unique, build simple and impactful messaging and bring it to life through branding, sales and communications.
Our offering
-
Purpose
Define or refine your brand purpose
-
Positioning
Develop your unique brand positioning
-
Messaging
Get clear on your messaging
-
Brand Identity
Create a stand-out brand identity, personality and tone of voice
-
Tell your story
Generate excitement and communicate your story
-
Sustainable growth
Give you the tools and resources to keep growing
Our focus areas
-
Get you online
Create a clear, focused and action-driven web presence
-
Sales materials that convert
We help you build a compelling narrative that lands your message
-
Story tools that make them care
Expand the story across a variety of mediums; video, campaigns, socials etc.
-
Community building
Connect to your customers by building a community-first brand
What we offer CMOs
-
Flexibility of execution
We’ll meet your clients where they’re at engage short-term or long-term depending on their needs
-
Specialized expertise
We’ve been building brands for 17 years and have worked with brands like Nike, Bentley, ABC, Fox, MTV + more
-
Immediate impact
If you can align the schedules of your clients we can deliver work fast. Our agile process runs in two-week sprints which means we’re able to deliver immediate progress
-
An instant team
We have 15 full-time people and a pool of over 30 vetted freelancers who are ready to work as soon as you have extracted a brief from your clients
-
Reduce your workload
If we say we’ll deliver it, we do. We can lift the responsibility of messaging, positioning and branding from your shoulders and create something you and they will love
Are we right for you?
We work best with startups who have proven their idea and are ready to scale. We help them to quickly differentiate, build a world-class brand and connect to the people who matter.
We also like to work with established companies at an inflexion point. Do your clients feel their current brand does not fit who they are today? Has their industry evolved and are breaking into new ground? That's why they engaged you.
Some of our clients
Our work
Client: Metaversal
Industry: Web3 Venture Studio
Services: Brand positioning, brand identity, launch campaign
Impact
Series A fundraising of $50 million
Launch of numerous successful NFT projects
Following growth of an audience of 22000+ across platforms
Numerous proposals with Fortune 100 companies
Client: Basalt
Industry: Technology
Services: Brand positioning, brand identity, sales materials
Impact:
A successful separation from the parent company
Average project billing increased 57%
Average project length increased by 3 months
3x clients at major financial institutes requested
a pair of Basalt branded sneakers
Client: yWhales
Industry: Fin-tech
Services: Brand positioning, brand identity, website, sales materials, podcast brand identity, launch campaign, ongoing community building
Impact:
A clear purpose and simplified message that provided the foundations from which the company could grow
Launch of the fund, yVentures
Launch of a LinkedIn-focused thought leadership community
Client: Zarp
Industry: Blockchain
Services: Brand identity, website
Impact:
A simple brand refresh that successfully moved the South African Rand into Web3 and onto the blockchain.
Successfully signing Old Mutual to back the protocol with Millions of Rands in liquidity.
See more of Nice work here >>
