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Drive to Survive + the science of storytelling

The power of a great story turned a declining sport around.

In this 1-hour webinar, you’ll learn about how they did it.

With Shannon Davis

 

Watch below

 

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A few, short years ago Formula 1 was battling declining viewership, losing more fans each year. Today, F1 has returned as one of the most-watched sports in the world, and they did it by using the power of storytelling.

Drive to Survive has breathed new life into Formula 1. The show has added depth to what was a standard sporting calendar focussed on races and the technicalities that came with them. It’s re-engaged old fans and reached new audiences the world over, helping F1 reclaim its spot as one of the most popular sports in the world.

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Drive to Survive + The Science of Storytelling

 
 

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In this webinar, you’ll learn:

01 /

What a brand story is

02 /

How a great story breathed new life into F1

03 /

The science behind storytelling and why it works

04 /

Why your brand needs a good story

05 /

How to incorporate storytelling into your brand

Meet your speaker

 

Shannon Davis

Shannon Davis is a multi-award-winning designer and creative director. She's passionate about crafting exceptional brands and helping brave clients tell their unique stories.

Multi-award-winning designer + creative director

She fights against the notion that great brands can be built overnight and helps companies understand that building genuine, long-lasting relationships with their customers is where their focus should lie.

Her client list includes the likes of Warner Brothers, Nat Geo Wild, DSTV, KFC, Telkom, First National Bank, Standard Bank, GIBS Business School, Johannesburg Stock Exchange, Boogertman & Partners, Cointreau, Tullamore D.E.W., and Danone.

Shannon spends her free time reading, drawing, admiring furniture she can't afford, and planning her next adventure. She’s also passionate about giving back – fundraising and participating in the Mongol Rally in 2011, and helping purchase and brand three food trailers for local entrepreneurs in 2016.

This webinar is for you if:

  • You’re in a competitive market

  • You’re not getting enough from your ad spend

  • You’re finding it harder to differentiate your brand

 

  • Your messaging is fragmented

  • You’re finding it difficult to acquire customers

 

This webinar is not for you if:

  • You’re looking for short-lived, transactional gains

  • You’re unwilling to change the way you think about your marketing

 

  • You don’t think your brand is unique

  • Your product doesn’t live up to your promises