
*** Wednesday, 01 September, 12:00 ***
Webinar –
Turn your brand into the next Patagonia, Spotify, or Ørsted
Back by popular demand
Learn about the foundation of building a good brand – clarify what you do and who you do it for
“I would highly recommend Nicework to anyone looking for help with their organisation’s branding or company purpose”
— Lakshmi Moolraj, COO, Finch Hattons
Book your spot below
After the massive success of our previous webinar, we’re giving you the chance to join us again!
* / Don’t miss out / *
If you’re unsure of how you can add an extra ‘0’ to your revenue or how to make your brand a household name, this webinar is for you.
Ross Drakes shares why Purpose is the foundation for business growth.
Whether you’re unsure of the next steps for your company or if you’re looking for a better way to engage and motivate your employees, you’ll leave this webinar with more clarity on what you’re trying to achieve and who you’re doing it for.
Book your spot now
Keep scrolling for more info >>>

What you’ll learn
+$ You’re in for a real treat +$
01 /
How to create sustainable growth – how brands can maintain market share, even when their advertising budget shrinks
02 /
How purpose is shaping a new world of business, helping companies connect with consumers and grow
03 /
How values drive performance and create a winning culture in your company
04 /
How purpose and intention work in the real world – practical examples of how companies that use purpose grow
05 /
How to define your company’s purpose and make it work for you and much more
Why purpose?
“The best companies are companies that are heavily engaged in their corporate purpose — driving their employees, driving their clients, and earning that license to operate in communities — and you're seeing that through profitability.
This is becoming more and more real"
– Larry Fink, CEO of BlackRock
Meet your speaker
Ross Drakes
Once a Creative Director, his love for helping businesses find solutions to their most burning problems and grow through Purpose has drawn him away. He now focuses on facilitation and helping clients win. He still loves to weigh in on any creative brief thrown at him, so don’t be shy to pitch him your idea.
Founder + Owner,
Creative Director, Public Speaker
Ross is a proud member of the Entrepreneurs’ Organization (EO), sat on the Johannesburg board as Communications and Strategic Alliances chair, and later served as the president of the Johannesburg chapter. He is currently part of the Global Communications Committee which helps shape the way EO communicates, internally and externally.
He has been the host and organiser of Creative Mornings Johannesburg for the last 7 years and hosts two podcasts — One More Question (by Nicework) and RadEO (for EO South Africa).
As a professional speaker, Ross engages audiences on Impact, Purpose, Brand and Community. He has a keen interest in how to influence culture and the power of story.
Ross derives an immense amount of joy from being a father to his two-year-old son, Sebastian Richard Drakes.

This webinar is for you if:
You feel like your marketing is confusing or fragmented
You are tired of marketing gimmicks
You want to build a better brand
You need help finding the right opportunities for your company or brand
You’re looking for a way to engage and motivate your employees
You believe that your company has a bigger role to play in the lives of your clients and community
You want to build a company to last
Your company is growing, or you’re preparing for growth
You’re changing, or have recently changed your company’s leadership
You feel like you’ve been doing the same thing for too long
Donut delay - book your spot now */
This webinar is not for you if:
You’re looking for short-lived, transactional gains
You're not interested in building an honest brand
You don’t consider your employees as important brand ambassadors
You're not interested in putting your customers first
You don’t like viewing majestic beards over Zoom calls